Affluence in the face of the growing global economic troubles of the world seems cruel and unnecessary. This is why more and more people – even die-hard fashionistas, for example – are now recalibrating their sense of style. It’s no longer about the “it” bag or this season’s trendiest shoes. It’s about looking good without spending too much.
Being money-savvy is attractive. These days, it’s about recalibrating your priorities. It isn’t not cool to be selfish – at all. This latest economic downturn has led a lot of people to rethink their priorities. Now, it’s not enough that you provide for yourself. You have to think about how your actions and affect the people around you. That is is why you see the fashionable set becoming more socially conscious and aware of how their buying choices affect the world.
It’s no longer cool to be spending way too much. In fact, in-your-face opulence can be a turn- off. Instead, you get points for being very conscious of how the world works and how your actions can affect the planet’s ecological balance. You now know why the Prius is a much smarter choice over some gas guzzling muscle car. It’s cool to be aware, rather than to be blindly and mindlessly chasing after ever- changing fashion trends.