From Struggle to Sweet Victory: How Kids’ Candy Brand Koracare Began
It all started with one mother's desire to alleviate the frequently overlooked problem of dental care during pregnancy.
When Beverly Hills-based dentist Leedia Riman was pregnant with her baby Julia, she was carrying not only her child but also had a huge problem- she was walking around with a missing front tooth. This dental dilemma of hers eventually led to physical and mental health problems including a short-term depression.
Fortunately, she discovered that a large percentage of mothers in her area were faced with the same issue. Through her post on the Facebook group LA Mommies which garnered over 70 responses, Dr. Leedia was able to communicate with other moms who suffered from dental problems, including cavities and root canals.
Apart from moms, she also found that plenty of children frequently suffer from dental problems which would lead to hospitalization. At that moment, Dr. Leedia discovered a golden opportunity to turn this struggle into a solution. Through the women she met online, she slowly began to build her newfound purpose.
Since 95% of dental decay is preventable, Dr. Leedia thought of the perfect way to put a stop to dental issues without sacrificing something kids (and moms) love to indulge in. After seeking help from a family friend who worked at Bazooka, Dr. Leedia developed delicious candy that’s good for the teeth.
This was how she started Koracare, a one-stop shop where parents can learn about dental wellness during pregnancy and purchase clean and safe products for their children.
It wasn’t all smooth sailing for Dr. Leedia, however. She had her fair share of mishaps in her entrepreneurship journey, including encounters with unprofessional individuals who made false promises. After a few failed tries and gray hairs, she finally found the all-around answer to her marketing needs through her own patient, Heidi Nazarudin.
Heidi is the founder of Marque Media, a full-service communication agency that handles everything a brand could ever need to up its game - from branding, content, web design to social media marketing. Dr. Leedia found her most suitable partner in Marque Media, composed of a team that values her vision and hard work.
Dr. Leedia is no stranger to the struggle. Being a dentist, wife, and mother (who is also pregnant!) who is now launching her own brand Koracare, she knows how difficult it is to juggle a lot of responsibilities in her personal and professional life. But she also knows full well the victory that comes after powering through it all - armed with great strategies and the right partner.