From Struggle to Sweet Victory: How Kids’ Candy Brand Koracare Began


It all started with one mother's desire to alleviate the frequently overlooked problem of dental care during pregnancy.

When Beverly Hills-based dentist Leedia Riman was pregnant with her baby Julia, she was carrying not only her child but also had a huge problem- she was walking around with a missing front tooth. This dental dilemma of hers eventually led to physical and mental health problems including a short-term depression.

Fortunately, she discovered that a large percentage of mothers in her area were faced with the same issue. Through her post on the Facebook group LA Mommies which garnered over 70 responses, Dr. Leedia was able to communicate with other moms who suffered from dental problems, including cavities and root canals.

Apart from moms, she also found that plenty of children frequently suffer from dental problems which would lead to hospitalization. At that moment, Dr. Leedia discovered a golden opportunity to turn this struggle into a solution. Through the women she met online, she slowly began to build her newfound purpose.

Since 95% of dental decay is preventable, Dr. Leedia thought of the perfect way to put a stop to dental issues without sacrificing something kids (and moms) love to indulge in. After seeking help from a family friend who worked at Bazooka, Dr. Leedia developed delicious candy that’s good for the teeth.

This was how she started Koracare, a one-stop shop where parents can learn about dental wellness during pregnancy and purchase clean and safe products for their children.


It wasn’t all smooth sailing for Dr. Leedia, however. She had her fair share of mishaps in her entrepreneurship journey, including encounters with unprofessional individuals who made false promises. After a few failed tries and gray hairs, she finally found the all-around answer to her marketing needs through her own patient, Heidi Nazarudin.

Heidi is the founder of Marque Media, a full-service communication agency that handles everything a brand could ever need to up its game - from branding, content, web design to social media marketing. Dr. Leedia found her most suitable partner in Marque Media, composed of a team that values her vision and hard work.


Dr. Leedia is no stranger to the struggle. Being a dentist, wife, and mother (who is also pregnant!) who is now launching her own brand Koracare, she knows how difficult it is to juggle a lot of responsibilities in her personal and professional life. But she also knows full well the victory that comes after powering through it all - armed with great strategies and the right partner.



  • Kuasa Ali says:

    That is so sweet! I meant, that passion to do something for your kid and turning it into something far more beneficial to other children and mom as well, is a very sweet and thoughtful accomplishment!

  • Jennifer Clark says:

    Wow, this is fantastic! Congratulations, Dr. Leedia and Heidi for this wonderful and helpful endeavor.

  • Arianne says:

    From struggle to sweet victory, indeed! This is beautiful. Heidi!

  • Claire says:

    That is admirable. Thank you Dr. Leedia for going the extra mile to help kids and parents understand more about dental care and being able to provide something instrumental and advantageous to every family’s dental needs.

  • Lorelei C. says:

    I read about Koracare on their website and my kid is excited about the candy that was meticulously made by Dr. Leedia. I love that it’s sugar free and gluten-free, too!

  • Desiree Lynch says:

    This is a great idea, Heidi! Truly wonderful to know and learn about dental care from someone who really cares and understands family needs. Thank you and Dr. Riman for sharing this.

  • Helga K. says:

    Such a beautiful family!! I love Dr. Leedia, she’s such a strong person and very innovative. Wishing her and you and the rest of the team in KoraCare the best!

  • Kianna says:

    Oh wow! Candy for dental care is indeed a sure win!!

  • Leigh says:

    Congratulations Dr. Leedia! This candy Koracare dental care is indeed a breakthrough!

  • Taylor says:

    The struggles of mommyhood, I can relate to that. Unfortunately, when I was pregnant with my first born, I had many issues and difficulties and fear when it came to taking care of myself, both physically and mentally. It came to a point when I could no longer deal with my root canal and didn’t know if I could bear the pain if I go to the dentist and I was so scared to have anesthesia on me. I’m glad there’s someone like Dr. Leedia who have came up with a bright solution to us mothers’ dental health situations.

  • Kyle Adams says:

    Oh would love to try those candies!

  • Katarina Segovia says:

    Dental candy chewies? Now that sounds interesting! I’d love to know more about since I am pregnant and would love to make sure my dental health is in good shape.

  • Airish Sophia says:

    This is indeed a very good way to take care of our dental health. Thanks KoraCare!

  • Margaret says:

    It’s so touching to know that someone like Dr. Leedia understands the needs and priorities of moms and children when it comes to health, specifically dental maintenance. Thank you so much for introducing KoraCare, this is indeed very useful to us.

  • LaTonya says:

    Congratulations on this winning endeavor. Definitely helps a lot of moms and kids with dental heath issues.

  • Carmencita Nava says:

    Baby teeth are indeed hard to keep clean and maintain, especially when kids don’t like the taste of toothpaste. My only boy isn’t a big fan of constant brushing, so this KoraCare candies would definitely help us a lot! Thank you so much.

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