Merging Work and Fashion in NYC: An Interview with Influencer Melissa Vale
Recently, I had the opportunity to meet Melissa Vale, another superwoman who managed to balance a competitive day job and make a name for herself in the digital space.
I couldn’t miss the chance to ask her about her job, fashion must-haves, and go-to lunch spots in NYC. P.S. Check out her tips for aspiring fashion bloggers. She completely nailed it.
While I was in the process of building my social media presence for my real estate business, I noticed that my fashion-oriented posts were taking off far more.
Take note: these were just casual iPhone #ootd pictures.
I had covered fashion shows and events for years for other outlets such as the Huffington Post, so this was hardly unfamiliar territory for me. That time, I really felt that I had to at least give it a shot.
My MKT Studio leather jacket, any of my Balenciaga bags (from the most recent purchase last year to ones that are a gazillion years old), and my Bill Blass black suede slouchy booties - I rotate these staples in with just about anything.
Figure out what it is that you have to bring to the table - that’s how you build your audience and distinguish yourself from millions of other fashion bloggers.
Find a good photographer that really work well with you.
Engage, engage, engage. I always tell people: it’s literally like free advertising. When I was starting out, I was doing this non-stop.
Well, I’d be a bit of a traitor if I said any other city right? New Yorkers stay chic in even the worst weather so I think we have to get extra points for that.
Sant Ambroeus- I love all the locations but I have a special fondness for the Madison Avenue location.
Any of the Maison Kaisers - they have the best baguettes.
I know that I want to continue evolving my brand and connecting with my audience. I think the goal for many of us is to develop and give life to our business well beyond social media. You never know where this business is going to be in 5 years so it’s important to diversify. I would love to design my own collection someday! But until then, you can follow me on my adventures visually via Instagram or in long-form via my blog ; )
She’s so beautiful and down-to-earth.. I am one of her followers and her OOTD always rocks!
You two look smashingly gorgeous!! 💖💖💖💖
Two successful boss ladies together, now that’s what I call SUPER!!
For an aspiring blogger like me, thanks for all the blogging advice and fashion tips! Really helps!
Two fashion icons!! Love this! 💗💗
NYC is the best and most stylish city in the world, I so agree!
Both of you look fabulous!!!
I love her photos on Instagram, she looks fantastic on every angle. Congratulations on this wonderful venture!
I’ve learned so much about blogging. Thank you. I agree, engaging in social media and other outlets is the best way to get your brand noticed and recognized.
Following her now on IG and blog! She’s such an inspiration 🙂
I just read on IG that it’s her birthday! Happy birthday!
Both of you are fierce and fabulous!! 💕💕
Two awesome girlbosses. I absolutely adore you both, you have made a mark in the business with flying colors. All the best!!
She’s got a heart of gold, same as you. I look up to both of you!
Her sophisticated style and elegant disposition in life brings out the best in her. I love Melissa Vale. 💓💓
If I could have two hours to spend, I’d love to spend it with two beautiful and down-to-earth #girlbosses like Heidi and Melissa!
From one broker to another, I am proud of what Melissa Vale had become. She’s an inspiration to me and I love seeing her insights and admire her passion on her work and fashion.
Beauty and brains and poise… So much love for the both of you!
#StrongWomen #BossLadies unite!!
She’s a doll! And so are you, Heidi, both bossladies with beautiful personalities!
I love that she incorporates fashion in her work, I mean, I love seeing her OOTD and such, and I love that she’s passionate about being real estate broker.
Thanks for the fashion tips and advice for bloggers and dreamers like me. You’re both awesome!
Engage, engage, engage.. Yes, this is really important in order to connect to your audience and followers. It’s always a great experience to be quite approachable and in constant communication with the people who believe in you. Thanks for this sage advice.
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